Marketer's Guide to Media - Current Year or Most Recent Edition.
This all-in-one reference tool provides the essential data for planning media strategies: preparing sales pitches and presentations; comparing media costs; analyzing year-to-year trends; putting together media budgets; and much more. It contains information on: up-to-date rates, trends, and demographics; analysis on TV, magazines, newspaper, radio, and other media markets; authoritative data from over 20 leading market and media research companies.